Tuesday, March 16, 2010

some things do change

I was doing my friend's hair today...loc maintenance...it usually takes about 3 hours from start to finish. I realized today that he and I no longer had a brother/sister relationship.

He was, and still is, good friends with my ex-boyfriend and when my ex and I called it quits, he picked his side.

When I had to think hard to try to start a conversation with him, only to get a 1- or 2-word reply, I knew. That this guy, I once thought of as a brother, is now more like an associate...not even a friend.

Sad thing is, I remember the reconciliation that we went through a year after his friend and I called it quits...we argued and fussed and got to bottom of the issue, promising that nothing had changed.

So now, when we see each other we speak, and ask the non-essential questions like, how have you been? How's work/school? And so on.

But is that really friendship? I do that whenever, I run into clients from my job.

Its unfortunate to say, even though I still love him and will call him friend, the reality of the situation is...

that sometimes, this time, things do change.

Tuesday, March 2, 2010

Who is Fharllie?

Fharllie, born in Selma, AL and raised in Jacksonville, FL, is a mass communications, public relations and advertising focus, student at Savannah State University. She has 10 years expeience in retail sales. Fharllie also has several years experience in public relations consulting and management. Fharllie plans to graduate from SSU with a Bachelor of Arts in Mass Communications in December 2010. After graduation, Fharllie plans to enter into the fashion field and work toward blending her training in public relations with fashion. Although, this will be a new path for Fharllie, she is hopeful and dedicated to work effectively toward success.

Workshops I Attended

During the Press Institute, I was able to attend a number of workshops that focused on how new media effects Public Relations and Advertising. Although, I attended all of the public relations and advertising workshops, I chose three workshops that I enjoyed the most. The three workshop that I have selected to write a synopsis of are: The Future of Advertising: New Media, New Clients, and New Customers; Effective Social Media Strategies in Public Relations; and The Revolutionizing Advertising Agencies with New Media.

The Future of Advertising: New Media, New Clients, and New Customers, facilitated by Dr. Juliana Trammel, Jacqueline Allen-Settles, and LaFreda Hendley, informed students about the opportunities that are available for them to use to market themselves, build their portfolios, and take on new clients. Students were admonished to learn how to build websites, and advertise on the web. Attendees learned that combining new media technology skills with what students learn in the classroom will give students selling power.

In Effective Social Media Strategies in Public Relations, facilitated by LaFreda Hendley and Rahshiem Wright, students learned the value of knowing their client better than the client knows himself. Because of the age of technology, it is much easier to obtain information about companies and potential clients. A lot of the leg work of research has been reduced because of the internet. One can research a company’s history, clientele, service record, etc, online, and develop a proposal to present to the business owner, and potentially gain a new client. The key is to be tenacious, professional, and put out excellent work.

The Revolutionizing Advertising Agencies with New Media workshop facilitated by LaFreda Hendley, allowed students to become involved and learn in an interactive setting. Students became an advertising agency, and were able to experience what the branding, imaging, and advertising for a company’s product line. This workshop provided students with insight on which actual steps should be taken, and in what order those steps should be taken in, when developing a real-life advertising campaign with a budget. This workshop was a defining workshop for students, it either let students know that public relations and advertising is the focus area for them, or if they should rethink their desire to enter the field.

The 59th Annual Southern Regional Press Institute

Each year Savannah State University’s Mass Communications Department hosts The Southern Regional Press Institute, a 2-day conference, that provides students with the opportunity to attend workshops facilitated by industry professionals, learn from, and network with those persons for further insight about what it takes to be successful in the communications industry. Although students are free to attend workshops of their choice, many students choose to attend workshops that are related to their concentration.
This year's conference, "Investigative Reporting: Utilizing New Media," took place on February 25-26, in John F. Kennedy Fine Arts Building at Savannah State University.

The opening session speaker, Susan Catron, Savannah Morning News Executive Editor, dispelled a number of new opportunities available for people interested in the field of communications to break into. New media was heard in nearly each workshop as facilitators informed, persuaded and taught attendees about what they should expect from the industry.

The hustle and bustle heard in the hallways, the distribution of business cards, along with the clipped conversations between students and workshop leaders, was heard each day from nearly 9 in the morning until 5 in the afternoon.

At the conference luncheon, Betty Baye, a columnist at the Louisville - Courier Journal (Louisville, Kentucky), spoke to students, faculty, staff, and guests, admonishing them to find their calling and walk it out. With her words, Baye encouraged listeners to work whatever gift they have, and build on the natural talent by keeping a book in hand and a mind that is always in pursuit of learning something new, especially with the coming age of new media. Being proud and humbled by where she came from, Baye reminded students to never forget their struggle to become successful, in their talent; the struggle will make one appreciate the success even more.

With all of the professional/student involvement with the Southern Regional Press Institute, the 2-day conference only scratches the surface of what students will contend with upon entering the work field.

Once the conference ends, it is just as important as attending the conference to begin with. Now, students should follow up with the contacts they made at the conference with a phone call or e-mail. Networking does not end with the conference. Whether it is sending an e-mail every so often, or placing a phone call every few months just to touch bases with that professional, make the connection last. Students should ask professionals whether they are willing to review and critique work for their portfolio, to better their work and craft as much as possible.

Remember, some of what is in the books was industry standard years ago, with new media, industry standard is updating and changing more quickly than ever before, so students should prepare themselves now for the door that technology will open for them next.